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Fish More. Catch Happy.

Expert curated Striper fishing gear and Guided fishing experiences.

Shop Striper Trolling Lures

Born from over 50 years of angler, tackle shop, and guiding expertise, the Wild Thing Series isn’t just custom lures—it’s a striper-catching legacy built on proven performance.

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Shop Striper Casting & Trolling Lures

There is a reason why Golden Boy Aruku Shad 75 is #1 selling striper lure in the shop for the last 5 years. You can cast it or you can troll it. It never disappoints.

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Shop Striper Bank Fishing Gear

For years, we’ve chased striped bass from the banks of rivers, lakes, and bays while running a tackle shop in one of the best fisheries on earth. Now, we’re sharing the exact gear and methods that make those moments possible.

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Shop Ready-to-Fish Kits

Skip the hassle, grab a kit, and go catch fish today.

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Planning a Fishing Trip in Napa, CA?

Book a striper guided fishing trip for your family or team.

Family Guided Fishing Trips

Book corporate team adventures of Napa River

Corporate Team Guided Fishing Trips

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Self Guided Fishing Advice

Mastering the Art of Bank Fishing for Striped Bass: A Beginner's Guide

Fishing from the bank can be both a relaxing and rewarding experience, especially when targeting striped bass.

How to Pick a Bank Fishing Rod for Striper Under $100

When you’re fishing from the bank, distance matters.You’re not dropping your bait right off the boat — you’re launching it toward mid-channel.That’s why an 8 to 9-foot rod is the sweet spot.

The Gold Standard on the Water

The Golden Boy Aruku Shad series has quietly become a local legend among anglers who know how to put stripers in the boat when others are left guessing.